PROJECT
Coaching entrepreneurs using VSM and systems patterns
PRACTITIONER
Benjamin Taylor
APPROX. DATE
2019–2024
SITUATION AND CONTEXT
Entrepreneurs often scale their business without clarity on internal coherence or viability.
SYSTEM OF INTEREST
The internal structures and dynamics of small but growing businesses.
APPROACH TAKEN
Used Viable System Model and Patterns of Strategy to help founders map and improve organisational fitness.
MODELS AND INSIGHTS DEVELOPED
- Used VSM to explore autonomy, coordination, and identity
- Patterns of Strategy applied to market positioning and internal alignment
KEY INTERVENTIONS UNDERTAKEN
- Coaching sessions with systems mapping tools
- Follow-up workshops to test and adapt structures
RESULTS
- Founders made more confident strategic choices
- Some options were immediately understood as non-viable and taken off the table
- Reduced overwhelm and clarified roles and boundaries
AFTERTHOUGHTS
Systems tools help entrepreneurs move beyond gut instinct.
CONCLUSION
Systemic coaching supports resilient, purpose-aligned business growth.
