Free PDF Download or through 2nd handbookseller: Hardcover : 352 pages ISBN : 0813824079 Publisher : Iowa State University Press; 2nd Revised edition (1 Mar. 1994) Language: : English
This text first defines interactive management and then discusses the primary outcomes of IM use, the levels of success which may be selected, and phases of and roles important to its successful use. It also describes effective applications, results and methods of evaluation.
